Logistics for Digital Native Brands
In recent months, it has become clear how the Internet is boosting sales not only for large companies but also for smaller ones. According to the National Statistics Institute of Spain (INE), in 2020, 9.5% of companies with fewer than 10 employees sold their products through an ecommerce platform.
As ecommerce grows, more Digital Native Brands (DNBs) are emerging. These DNBs are 100% online startups that prioritize the consumer experience.
Characteristics of a Digital Native Brand
Apart from being born in an online environment, DNBs adopt a model focused on maximizing customer satisfaction and fostering customer identification with the brand. Here's more about what DNBs entail:
Integrated Business Model
These brands typically manage all stages of the product value chain, minimizing costs. This results in a final product that is often more affordable than that of a traditional ecommerce company.
Brand Identity
Although these companies operate in various sectors, they often focus on a specific, high-quality product that differentiates them from competitors. They not only sell a product but also a lifestyle or experience.
Digital Marketing
All marketing campaigns for a DNB are conducted in a digital environment. Social networks serve as both a showcase for their products and a platform for customer engagement. This complete integration in the online world doesn't preclude potential distribution in physical spaces.
Consumer Experience
DNBs place significant emphasis on offering an optimal shopping experience, ensuring that consumers identify with their product and philosophy. They also prioritize offering good quality products at competitive prices and facilitating any necessary returns.
Logistics for Digital Native Brands - Finding the Perfect Partner
A key characteristic of DNBs is their integrated business model, which also presents a challenge: managing all stages of the supply chain can be complex. As the company grows, operations become more intricate.
Many DNBs seek the support of a third-party partner to manage logistics. Here are some considerations for choosing the right partner:
The 3PL Should Keep Pace with Your Growth
A 3PL service provider must align with your company at the outset and lead through all growth stages. Flexibility and scalability are crucial. Your logistics operator should be able to adapt to seasonal variations and sales peaks and help you access other markets.
Leading Technology
The ideal partner should have expertise in the technology industry and share their know-how to strengthen both parties. Integration of their technology with yours is essential for tracking stock and shipments continuously.
Personalized and Customizable Services
Choose an operator familiar with your industry who can adapt to your product's needs. They should provide quick and reliable responses at all logistics chain stages.
How a 3PL like Lógicos Can Support a DNB
What can a 3PL operator offer to ease the logistics burden for a Digital Native Brand?
- Network Configuration - A robust logistics network minimizes costs and time.
- Fulfillment - Expertise in ecommerce fulfillment allows you to focus on value-adding steps.
- Warehousing - Optimized warehousing helps reduce costs as your business grows.
- Shipping - Finding the right carrier and handling customs formalities.
- Reverse Logistics - Prioritizing customer satisfaction with prompt returns handling.
We also manage national and international shipments. At Lógicos, we provide top-notch logistics services for Digital Native Brands.
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Beyond digital native brands, we also cater to other distribution channels, providing logistics for both retailers and ecommerce companies.
We hope you find this information useful. Please don't hesitate to contact us with any questions.
