In the past few months it is easy to see how the Internet is saving the sales not only of large companies but also of the small ones. In fact, according to the INE (The National Statistics Institute of Spain), in 2020, 9.5% of companies with less than 10 employees sold their products through an ecommerce platform.
In recent years, products related to hygiene and personal care have experienced constant exponential growth. While it is true that during the last year this growth has stagnated due to the pandemic, there are categories such as skin care that have been able to ride the wave.
This trend in the evolution of the cosmetic industry has as its main catalyst the new generations. Apart from being more aware of what personal care implies, their consumption habits have also modified the market. Internet has become one of the preferred shopping channels for young people, since they have all the options in just one click.
Seeing these new trends, companies in the cosmetics sector have to resort to innovative solutions in both their sales channel and their supply chain. And it is in this moment when Lógicos 3PL can become the ideal partner.
When you start a new business, one of the first actions you should take is to study the market.You have to take into account the environment, identify the competitors and, above all, know what your target audience is going to be.
When it comes to implementing an Ecommerce business, there are new terms and processes that you should take into account in your day-to-day business, especially if your business starts selling more and more. For example, you will have to answer questions regarding product storage, packaging or shipping.
